making sense of place economics

Sunderland Economic Masterplan

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GENECON prepared Sunderland's exciting new Economic Masterplan. This commission came at a critical time for the city with key city centre schemes stalling but new economic opportunities arising through Nissan's investment in electric vehicles, the expansion of off-shore energy generation in the North Sea and a growing role for the University in driving cultural change.  Directing a team of leading urban economists and geographers, property and sustainability experts and spatial planners, GENECON advised a senior Steering Group from the public and private sectors to develop one of only a handful of city-scale economic masterplans that have been prepared for UK cities. The Economic Masterplan, launched locally and in London, sets a new economic direction for city, which has been widely recognized for its realism and innovation.

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