GENECON was appointed by the Northwest Development Agency to
undertake an independent HM Treasury 'Green Book' economic
appraisal of the £23m North West Future Manufacturing Advisory
Service (MAS). The MAS is a national business support programme for
manufacturing companies that aims to increase productivity and
competitiveness in manufacturing businesses, particularly Small and
Medium Sized Enterprises (SMEs). The MAS also provides businesses
with expert knowledge and highly specialised, technical and
advanced skills which are needed to improve the performance of the
business. The project received Government approval in June 2009 on
the basis of GENECON's case-making submissions.
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