making sense of place economics

New River Wear Crossing

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GENECON prepared a full economic impact assessment to support the case for investment in a spectacular new bridge crossing over the River Wear in Sunderland, on behalf of the City Council, ONE NorthEast and Sunderland arc.  The scheme proposed enhanced bridge design to create a new gateway to the city. Our analysis examined case studies of major place-making investments that have stimulated new private investment and accelerated urban regeneration outcomes. GENECON's pioneering work in developing new methodologies to measure the economic benefit of design-led public realm investments has been widely recognised for its innovation and adopted for a wide range of physical regeneration investments.

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