HWHL was established in 2006 and is now responsible for the
promotion and statutory management requirements associated with
looking after the Hadrian's Wall World Heritage Site.
HWHL has developed its Strategy and Investment Programme aimed
at building a 10 mile corridor north and south of Hadrian's Wall
(Hadrian's Wall Country Corridor) into an internationally renowned
heritage and landscape visitor destination. The current
visitor offer has been described as lacking a cohesive visitor
experience. HWHL's Strategy and Investment Programme for the
WHS is designed to change this, driving up not only the quality of
the visitor offer at the Hadrian's Wall visitor sites, but the
whole visitor experience - from marketing and branding; the quality
of the accommodation offer; the opportunity to buy local produce
and crafts, to the promotion of change across the HWC Corridor
supporting business growth, community engagement, and access and
conservation.
HWHL appointed GENECON in summer 2010 to review the potential
economic impact of its Investment Programme. The basis of the
analysis undertaken is a forecasting / projection exercise for the
potential impact on the domestic and overseas tourist markets of
the HWC Corridor at three levels of effect, low or 'slow' growth,
'medium' and the high or 'optimum' scenario.
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