Creating a new commercial heart and focus for the City of
Bradford is a key priority of the City's masterplan, to
reinvigorate its economic vitality and address the need for
structural change to the City's image and perception. GENECON
worked closely with the key partners in the City to develop the
Central Business District proposition and prepare an economic
appraisal for presentation to H.M Treasury. Our work included
researching the impact of place investment on attracting private
sector investment and employment, testing the link between the new
City Centre Park and the marketability of the CBD and identifying
the net additional benefits that would be achieved.
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