making sense of place economics

Bradford's Central Business District

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Creating a new commercial heart and focus for the City of Bradford is a key priority of the City's masterplan, to reinvigorate its economic vitality and address the need for structural change to the City's image and perception. GENECON worked closely with the key partners in the City to develop the Central Business District proposition and prepare an economic appraisal for presentation to H.M Treasury. Our work included researching the impact of place investment on attracting private sector investment and employment, testing the link between the new City Centre Park and the marketability of the CBD and identifying the net additional benefits that would be achieved.

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