making sense of place economics

Economic masterplans

Economic masterplans

Economic Masterplans

Effective delivery of local economic development needs a clear and robust plan for growth. Economic masterplans define how places will earn a living in the future and how their economies will be shaped on the ground.

This innovative integration of an economic plan and a spatial strategy has been pioneered by GENECON through recent work in cities and towns across the UK.

We have:

  • prepared an urban centre masterplan for Doncaster;
  • advised on the refresh of the Redcar & Cleveland regeneration masterplan;
  • led the Sunderland economic masterplan setting a new economic direction for the city, centered on its university, waterfront and low carbon economic opportunities;
  • devised the economic framework to direct future growth for the City of York, balancing its international heritage and science-city assets to drive new private investment;
  • prepared an economic plan for the regeneration of the Lansdowne area of Bournemouth;
  • prepared vision and economic growth plans for Grimsby, Sleaford, Grantham and Gainsborough, focused on re-modelling town centres to support housing and commercial property markets;
  • supported the economic renaissance of Carlisle, through a central area investment framework and strategic employment sites strategy;
  • developed an economic masterplan for Stockton-on-Tees to guide investment priorities on key riverside and town centre sites.

(Image courtesy of Gillespies)