making sense of place economics

Rural & market town economies

Working with multi-layered communities


Rural economies as with their urban counterparts are complex and multi-layered. The commonality of rural issues, such as an ageing catchment population, higher living costs and poorer quality business infrastructure, has driven increasing collaboration between market towns and their hinterlands.

Rural communities often have a deep-rooted sense of local community cohesion, and have been the test-bed for a range of innovative partnership working.

GENECON has been at the forefront of the rural regeneration agenda, including our pioneering work on Yorkshire's Renaissance Market Towns programme and innovative support to rural economic development strategy preparation in the North East, North West and in Kent. We have established and supported rural and market town delivery partnerships and evaluated a range of rural policy initiatives.