The GENECON team has worked on a wide range of leisure, tourism
and cultural projects.
Our advice has formed the basis for innovative appraisal
frameworks capable of valuing the multiple economic benefits that
such projects can deliver - from the direct and indirect jobs
supported through visitor expenditure to the promotional and
marketing benefits that such projects generate.
Key recent projects have included the assessment of the economic
impact of Hadrian's Wall Heritage Ltd's £50m Investment Programme
to promote Hadrian's Wall Country as an internationally renown
heritage and landscape visitor destination; work with the Lancaster
Arts Partnership to assess the economic value of arts activity in
Lancaster; the economic impact of redevelopment of the Everyman
Theatre in Liverpool and the economic potential of improvements to
We have worked with local authorities on signature projects such
as the proposals to redevelop the Brighton International Convention
centre; proposals to develop cruise tourism in Cumbria, and the
appraisal of the impact of the development of Stadium Sports
Village, Sunderland as an integrated sports/events facility to
enhance the City's leisure offer and overall image.