making sense of place economics

Leisure, tourism & culture

Attracting investment through place promotion

Roulette Wheel

The GENECON team has worked on a wide range of leisure, tourism and cultural projects.

Our advice has formed the basis for innovative appraisal frameworks capable of valuing the multiple economic benefits that such projects can deliver - from the direct and indirect jobs supported through visitor expenditure to the promotional and marketing benefits that such projects generate.

Key recent projects have included the assessment of the economic impact of Hadrian's Wall Heritage Ltd's £50m Investment Programme to promote Hadrian's Wall Country as an internationally renown heritage and landscape visitor destination; work with the Lancaster Arts Partnership to assess the economic value of arts activity in Lancaster; the economic impact of redevelopment of the Everyman Theatre in Liverpool and the economic potential of improvements to Clacton seafront.

We have worked with local authorities on signature projects such as the proposals to redevelop the Brighton International Convention centre; proposals to develop cruise tourism in Cumbria, and the appraisal of the impact of the development of Stadium Sports Village, Sunderland as an integrated sports/events facility to enhance the City's leisure offer and overall image.