Changing places
Place economies are constantly changing. Imaginative yet realistic plans for local growth are central to capturing the interest of communities and investors, public and private. GENECON devises creative strategies to guide local growth and place-changing capital investment, delivering dynamic, entrepreneurial and sustainable place economies.
The global financial crisis has been felt at all levels of the
UK economy, with real effects on our local economies. Understanding
the drivers of change is critical if realistic future roles and the
economic potential of places are to be defined, reflecting
functional economic geographies not administrative boundaries.
A clear understanding of the drivers of growth in key business
sectors underpins GENECON's forward thinking plans for place
economies. Our local economic assessments and place diagnostics
help to identify economic needs and opportunities, inform future
economic strategy and support project case-making.
Our work encompasses sub-national economic strategy at all
levels - regions, cities, urban neighbourhoods, market towns,
specific sites. We have devised City-Region
strategies, urban economic
masterplans, area development frameworks and
site-specific investment plans.
Key to our success in 'Changing Places' lies in the art of our
creative approach, the science in our diagnostics, and the
collaboration with our client teams and specialist
co-consultants. Our core 'Changing Places' services are detailed
below.
Changing places services
Place assessments
Place assessments
Future local growth requires sound analysis and focused strategic thinking. The need for fresh intelligence and robust analysis of economic and social prospects has never been more acute.
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Local growth plans
Local growth plans
New functional economic geographies have been defined through Local Enterprise Partnerships and Combined Authorities. Incisive analysis and fresh thinking is required to identify the drivers and risks that will influence local growth prospects and trajectories for these redefined economic areas.
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Economic masterplans
Economic masterplans
Effective delivery of local economic development needs a clear and robust plan for growth. Economic masterplans define how places will earn a living in the future and how their economies will be shaped on the ground.
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Place investment frameworks
Place investment frameworks
Establishing long term strategies for place economies, is essential if private and public sector investments to support local growth are to be coordinated.
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