Placemaking and economics done differently
genecon is a leading UK placemaking and economics consultancy, recognised for providing innovative solutions to tackle the changes affecting places in the 21st century.
About us
Blending intelligent, creative and critical thinking with a genuine passion for helping places succeed
Our multi-skilled team of trusted advisors brings creativity, confidence and fresh insights to every project. It’s this combination that sets us apart and it’s why organisations from across the UK come back to us time and time again.
Our Services
Our services to regenerate and transform the future of places span three main areas.
Place economics. Building cases. Economic and financial modelling.
We craft Green Book-compliant business cases and funding bids, design and implement new mechanisms to manage and grow towns and city centres and help to build new capacity within a place.
Net Zero & Environmental Sustainability
We bridge the gap between environmental goals, economic development and placemaking strategies. As the urgency grows towards sustainable living, we assist the public sector realise their environmental ambitions.
Place strategy. Social impact. Evaluation.
We develop creative strategies that help to guide local growth and capital investment, identifying environmental, social and economic needs and supporting places and people to reach their full potential.
Your key to unlocking tangible progress in your journey towards Net Zero.
Our work
Learn more about the difference we’ve made to places around the UK
From Bradford to Morecambe and Castleford… Read case studies of our work and how we’ve brought fresh thinking and innovation to help places across the UK prosper.
Read moreCase Study
WYCA Climate & Environment Monitoring & Evaluation Framework
Genecon were engaged by West Yorkshire Combined Authority (WYCA) to develop a monitoring and evaluation framework for their Climate and Environment Plan (CEP).
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Case Study
Doncaster: Green Opportunities Study
Genecon was commissioned by Business Doncaster to answer a key question for the area:
“What opportunities are presented by Low Carbon sector growth and which green technology sub-sectors provide the best economic opportunities for Doncaster?”
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Case Study
Penderi Energy Project Evaluation
In May 2023, the Genecon ESG team were engaged by the Pobl Group, Wales’ leading social landlord, to conduct a comprehensive performance evaluation of their flagship energy retrofit project.
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Case Study
Barnsley Futures – Levelling Up Fund
Genecon was appointed to support The Barnsley Future Levelling Up Fund Bid in 2022. The bid was awarded £10.2m to transform cultural and well-being facilities in the town centre.
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Case Study
Sunderland Future High Streets Fund
Between September 2019 and April 2020, genecon completed the Sunderland Future High Streets Fund Bid for a £25m investment in Sunderland city centre, resulting in the full funding being awarded – the joint-highest of all bids.
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Case Study
Hartlepool Town Investment Plan
In July 2020, genecon was commissioned to co-ordinate the preparation of the Hartlepool Town Investment Plan, working alongside Arcadis to develop a 20-year vision that would capitalise on the town’s existing strengths and to address challenges and shortfalls to drive economic growth and resilience.
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Case Study
Essex Growth Model
In 2017, genecon created a toolkit to help Essex County Council take robust and effective decisions over its capital programme investments, with the goal of achieving the best possible economic and fiscal returns from up to 200 development sites across the county over the next 20 years.
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Case Study
Coast to Capital Local Skills Report
In 2020 genecon was commissioned by Coast to Capital to undertake an analysis of available labour market data and produce a narrative around 27 core indicators to give an overview of the local skills landscape to be included in a Local Skills Report requested by the Department for Education.
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Case Study
Eden North
In April 2020, genecon was appointed to prepare a business case to help win Government investment in the development of the game-changing new Eden Project North in Morecambe, Lancashire.
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Case Study
Castleford Town Deal
Between summer 2021 and spring 2022, genecon was responsible for preparing seven business cases for Castleford’s Town Deal programme, which have all now been submitted to Government for final approval.
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